Elevating the School Library

Elevating the School Library: Building Positive Perceptions through Brand Behavior

“Like any enduring organization, school librarianship–if it is “built to last”–must also have this duality of core values and the commitment to adapt and grow.”

If you missed this session, you might want to buy the book. But you must order it online because the bookstore sold out on the first day! The session was not about creating a logo or tagline; it was a much bigger topic. Susan Ballard and Sara Kelly Johns, past presidents of AASL, spoke about the “school library industry” brand.

The session addressed why they bring the message, the difference between brand and brand behavior, and what we can learn from the business world. Ballard and Johns reference the world of User Experience, which I think we must look into—additionally, the theme of consistency of service and quality throughout the industry is explained using franchise examples. The speakers explain a leadership hierarchy from Jim Collins’ business leaders staple, Good to Great.

After the session, I am encouraged to work towards elevating the industry brand behavior, and I want to read more!

Here is the link if you were not one of the lucky ones to snag a copy at AASL 2023.

Elevating the School Library: Building Positive Perceptions through Brand Behavior” by Susan D. Ballard and Sara Kelly Johns

Read More:

Evaluating and Improving the School Library User Experience [KQ blog post about UX]

Preserve the Core/Stimulate Progress is a concept developed in the book Built to Last.

Little, Hannah Byrd. “A School Librarian’s Purpose.” Knowledge Quest, vol. 51, no. 1, Sept.-Oct. 2022, pp. 10+


Author: Hannah Byrd Little

I’m a dedicated Library Director at The Webb School of Bell Buckle, leveraging my background in higher education libraries to guide students through the crucial transition from school to college and beyond.

I am honored to have served as the AASL Chair for the Independent School Section in 2023 and am excited to begin my upcoming role as Director-At-Large for the American Association of School Librarians (AASL) later this year, following my previous experience as a Member Guide in the AASL Emerging Leaders program. These appointments reflect my commitment to advancing library education and professional development on a national scale.

With experience in state-level leadership through the Tennessee Association of School Librarians (TASL), including serving as TASL President in 2012, I bring a wealth of knowledge to my role. My educational background includes certifications as a Library Information Specialist for PreK-12th grade, a Bachelor of Science in Communications (Advertising & Public Relations), a Bachelor of Science in Liberal Studies (Education & Information Systems), and a Master’s in Library and Information Science.

Categories: AASL National Conference, Professional Development

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.